Leverage the 'Fresh Start Effect' to boost momentum in moments with heightened potential for change

You know those times in your life when you come to a bifurcation on the path, and you sense that the potential for change is heightened. It is called the Fresh Start Effect.

In early 2013, I saw a TedX presentation called “The art of being yourself” by Caroline McHugh. Struggling to figure out what to do with the “square peg in a round hole” feeling I experienced, her words caught my attention.

At about 16 minutes into her talk, she says:

You know those times in your life when you come to a bifurcation on the path, and you sense that the potential for change is heightened.

— Caroline McHugh

Those words hit me so hard, it left me with blunt force trauma. I am since using the term “Heightened Potential for Change” both for myself and in coaching as a mnemonic device to point out those moments that feel like they can push you through a change in your life.

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