Why do self help books not work? (pt.1)

Self-help books rarely deliver what the cover promises. This two-part series explores why these books often fail to make a dent in our lives.

Whats wrong with ‘them’

It is estimated that ‘Self-help’ is a 10 billion dollar industry. So a lot of money can be made with a successful self-help book. Big marketing campaigns buy attention to build hype and get as much exposure as possible for the book. That does not mean it is an indicator of the quality of the book. By dismissing marketing as pure evil, you are robbing yourself of the opportunity to get something good out of it. By buying into all the hype all the time, you are spending a lot of time and money with a low return on that investment.

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